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Presentation of Project Pink Planning
to
International Federation Conference
Barbados 2008
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Project Pink
like many babies was conceived after a good bottle of red wine, and a
conversation based on ‘Why
aren’t women falling over themselves to become
Soroptimists?’.
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The result
was a high profile venture
encouraging the
general public to be involved in raising awareness of breast cancer whilst
at the same time giving us
a vehicle to promote
what
we are ,
what we do and
why we do it.
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Our plan
was to gather a thousand people in pink to form a
living breast cancer ribbon , a collection for Breast Cancer Care,
and an information distribution, all this to be
followed by a fashion show ………… and from
there it just
grew and
grew into a major event.
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It’s essential to spend time putting together an
‘image’.
We focused on presenting a
strong and
optimistic
angle, starting with the publicity and information pack, our logo & strap
line, down to our pink wigs and
t-shirts before we made any approach to possible
sponsors or to the media, as
it was vital to us that we came over as a
professional organisation.
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Have a realistic budget for your expenses, and keep
within it. Don’t be afraid to ask for a discount
or better still
for free. If you
don’t ask you
don’t get.
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Plan well, but be flexible and allow the project to
evolve. Try some ‘blue sky thinking’, it’s amazing where a ‘what
if’ thought will end up.
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Make sure that permissions are gained where needed,
health & safety and risk assessments are done, and licences applied for.
Liaise with your local college or university, they have resources available
that might be useful to you,
and encourage people to give their time or
their skill to the Project. Involve the whole of your Club, there’s almost
certainly a job for everyone. Don’t be deterred by negativity,
just be sure to
let your enthusiasm for the project inspire others
to
want to join in.
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This
is only the essence of what we did. I hope in a moment the following
pictures will speak for themselves. If you’d like to know more, contact us,
we are pleased to share.
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On the
day the
weather was
NOT kind to
us. We didn’t get our 1000
people in pink …… The piazza was dampened, but
not our spirit. Because, the wishing tree
worked, the
fashion show
worked,
the Breast Cancer awareness
worked , the
money collection
worked and the
promotion of Soroptimism
worked.
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We
WERE
bold, we
DID think
big, and we
definitely made a difference.
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Thank
you.
Click here for photo
presentation
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